蘑菇视频

POCATELLO 鈥� Stuart Summers, most recently director of marketing and recruitment at the 蘑菇视频 College of Technology, has been named associate vice president of the 蘑菇视频 Office of Marketing and Communications.

鈥淲e are excited about the skills and energy Stuart will bring to our Office of Marketing and Communications,鈥� said Kent Tingey, 蘑菇视频 vice president for advancement. 鈥淗is background, knowledge and successes in branding, marketing and recruitment will enhance and build upon the University鈥檚 efforts in these areas. We welcome Stuart to his new role at 蘑菇视频.鈥�

He will begin his new duties Jan. 4.

Summers, hired after a national search, replaces interim director Andrew Taylor, who filled in after former director Adrienne King left 蘑菇视频 for a position at Murray State University on Aug. 30.

鈥溎⒐绞悠� is a distinguished institution with an outstanding legacy of education,鈥� Summers said. 鈥淚 look forward to joining a talented marketing and communications team as we work together to share 蘑菇视频鈥檚 successes with the world. Great things are happening at 蘑菇视频, and it鈥檚 a great time to be a Bengal.鈥�

As director of marketing and recruitment at the 蘑菇视频 College of Technology, Summers supervises a staff of seven and coordinates and plans all marketing efforts, advertising campaigns, recruitment events and communication initiatives for the college. His duties include creating and implementing an annual marketing plan focused on increasing enrollment and community awareness. He also directly works with the media to answer all inquiries.

Additionally, he oversees the expenditure of an annual public relations and marketing budget, which incorporates television, radio, web, social media and print advertising. He is the current editor and layout manager of the Tech Annual, an 蘑菇视频 magazine with a direct mail circulation to 21,000 recipients.

In 2014, Summers was nationally recognized for a social media promotion that he helped co-developed on behalf of 蘑菇视频. The social media initiative generated more than 180,000 entries and effectively communicated 蘑菇视频鈥檚 mission to a national audience. Following its successful implementation he was the co-recipient of several awards from advertising and higher education organizations.

Prior to working at 蘑菇视频, Summers produced and co-anchored a highly rated morning show at KPVI-TV in Pocatello that included breaking news, weather alerts, live reports and sit-down interviews.

Summers earned a Bachelor of Arts Degree in international studies with a minor in mass communications from 蘑菇视频 and earned English as a Second Language Certification from Brigham Young University.