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Silver anniversary of “I Love ĢƵ” campaign in Pocatello Sept. 17-20

September 11, 2007
ĢƵ Marketing and Communications

The year 2007 marks the 25th anniversary of the “I Love ĢƵ” campaign to raise money for ĢƵ scholarships. The Pocatello campaign will be held Sept. 17-20.

Volunteers from Bonneville, Bingham, Power and Bannock counties annually work the telephones in September to provide ĢƵ scholarships. All money raised in a county goes to scholarships for students from that county.

Last year, “I Love ĢƵ” broke all previous records and exceeded its goal by raising $365,123. The goal for this Silver Anniversary year is $380,000.

In the 2006-7 academic year, in the four-county area, ĢƵ awarded 1,616 scholarships. More than $11 million in total financial aid was awarded by ĢƵ.

Mark Lupo, community relations representative for Idaho Power, is the 2007 chairman. Roger Sears, division chief/fire marshal of the Pocatello Fire Department, is co-chairman.

Pocatello “I Love ĢƵ” volunteers will work the telephones 9 a.m.–noon and 1–4 p.m. in the Pond Student Union Building Ballroom Lounge.

Volunteers in Idaho Falls conducted the Upper Snake River Valley telephone campaign Sept. 10–11 from the Bennion Student Union Building at ĢƵ–Idaho Falls.    “More than 200 volunteers, Chamber of Commerce members, ĢƵ faculty and staff, ĢƵ alumni and friends will work together for a common cause –– to raise funds for area students who will be attending the University, either in Pocatello or Idaho Falls,” says K.C. Felt, director of annual giving for the ĢƵ Foundation.

<>“Last year, more than 1,616 area students received ĢƵ awards valued at more than $280,000,” she adds. “However, there were more than 2,200 qualified applicants. ‘I Love ĢƵ’ helped many students tremendously, but others had to obtain financial assistance in the form of student loans or other funding. This shows ‘I Love ĢƵ’ scholarships are in greater demand than ever.”

The campaign concludes with “The Celebration” at 5 p.m., Thursday, Sept. 20 at the Booth Barn. It doubles as the ĢƵ Foundation’s celebration of its successful 2007 campaign and a Pocatello Chamber of Commerce after-hours gathering. Watkins Distributing will again host the event.

“For 25 years, businesses and individuals in southeast Idaho have generously supported this community-based effort,” Felt says. “It is our fervent desire that they continue this support.”


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